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BECAUSE LIFE AFTER FORTY IS NO LESS FUN OR FASHIONABLE

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Fashion

Why I love personal styling

13/01/2020
Personal Stylist

As much as I love the shapes, colours, textures and the whole visual impact of clothing; I am also fascinated with the psychology behind why we wear what we wear. If you’ve been to any of my events or read similar blog posts of mine, you’ll know that I hark on about the fact that fashion is not just frivolity… what we wear speaks volumes! How we dress is how we express our unique personalities. This is why I love personal styling.

When I work with clients, I am helping them do so much more than simply choose what clothes to wear. I am helping them express themselves and dress in a way that not only compliments their body shape and colouring, but more importantly; their lifestyle and personality too. It would be foolish and entirely wrong to dress a client in an outfit that suited them from an aesthetic perspective but yet didn’t align with their personality. And this is what’s key to great styling. Dressing in a way that not only makes you look a million dollars, but also represents who you are as a person. That’s when you really start to OWN what you wear and your true style emerges.

So when a client first approaches me, the first thing I will do is get to know them as a person and understand their reasons for enlisting my help. I’ll also explore how they feel about their body and their style aspirations. This exploration commences during an initial consultation and continues as we work together.

Many women reach their 40s and find they have lost their style mojo due to lifestyle and body changes. Perhaps they weren’t so concerned with what they looked like whilst they were bringing up young children, but now have the space and inclination to spend more time on themselves. Many women will have lost or gained weight and no longer know how to dress their new body shape. And some women simply don’t know where to shop anymore as there is so much choice it has become overwhelming, much like their wardrobes!

Whatever reason a client has decided to enlist my help, my main priority will be to help them dress in a way that is congruent with their personality and in turn, makes them feel confident; because confidence is the cornerstone to great style. Have a read of my 10 tips for boosting style confidence. I  help my clients connect with their inherent style and choose clothes that flatter – both externally and internally.

It’s most definitely not about following all the latest trends!

One of the greatest pleasures I get from personal styling is seeing a client step out of the changing room – in an outfit that they would not have chosen for themselves – with a huge, beaming smile on their face. Because they look and feel FABULOUS.

Clothes don’t just change the way others see you, they change the way you see yourself. One client told me that she wanted to look and feel sexier. When we explored this further it wasn’t in the obvious sense of revealing cleavage etc., but much  more subtle and yet empowered. So we settled on the term ‘sassy’ and I helped her find items and put together outfits in a way that addressed this. Now, when I see her, she exudes confidence and sass as she evidently feels amazing in her new wardrobe. I have helped empower her.

Just as our personality and our lifestyles develop and change; our style evolves too. There’s no shame to admitting that we have lost our sense of style somewhere along the way. It happens to more people than you may think!

I see style as a form of self-care; something that needs upkeep. Just as we would devote time to go to the gym and hire a personal trainer; we should set aside time, thought and investment to the way we dress. Feeling stylish and well-put together (from a sartorial perspective) is just as important as feeling fit and strong. When we look good; we feel good; and when we feel good; we do good. Clothes are powerful tools and they assist us in a much more deeper way than just projecting a positive outer image.

As a personal stylist, to be involved in such a transformational process is incredibly rewarding.

If you’d like to know more about my Personal Styling Services, please head over to my Services page. I offer a free consultation prior to any bookings,  – so please don’t hesitate to get in touch.

Why I love personal styling was last modified: February 22nd, 2021 by Club Forty
image consultantpersonal shoppingpersonal style coachpersonal stylingpersonal styliststyle over 40stylish 40s
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4 comments

Jane 09/07/2019 at 5:49 pm

I loved my personal shopper day and being ‘made over’ by you. You’re right, it’s a massive confidence booster to feel good in what you’re wearing and I get most comments on the outfits I bought with your advice! A good measure on how good I look and feel in the clothes 👌

Reply
Club Forty 09/07/2019 at 10:52 pm

I’m thrilled that you have been feeling so fab in your new clothes Jane! Plus it’s wonderful that others have noticed and have complimented you too – such a confidence booster!!! But totally well-deserved as you look fantastic X

Reply
Sam 11/07/2019 at 12:07 am

You definitely push me out of my comfort zone, I was stuck in a rutt, wearing mostly black. You introduced colour and new shapes to my wardrobe which all work for me.
Like Jane I always receive comments when wearing the clothes which you buy for me.

Reply
Club Forty 12/07/2019 at 10:04 am

Thanks for the lovely feedback Sam! You have definitely embraced colour and have a much better understanding now which styles suit your body shape.. you always look amazing! X

Reply

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Club Forty, created by Claire Hall, is a place to inspire women to embrace and enjoy life post-40 - not only by keeping their style fresh and authentic - but in all areas of life.

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#AD @whitestuffuk If you have followed me for a w #AD @whitestuffuk

If you have followed me for a while, you’ll know I have a soft spot for dungarees 😍 They were the topic of my first ever blog post “Am I Too Old To Wear Dungarees?” Fast-forward 5 years & I’m still a fan and no longer need to question the age thing!!!! 😉 

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Boots @marksandspencer (old)

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Tunic @hm 
Leggings @zara
Bag @duchy_store (AD/PR Product)
Slides @ducielondon 
Headband @annie.reed_ (previously gifted)

#whatweworeonwednesday @elizas_everyday #splithemleggings #tunictop #chiclook #fashionable40s #stylish40s #over40style ok  #styleover40 #personalstylistessex #fashionover40 #over40styleblogger #clubfortystyle #clubforty
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A perfect night-in = full control of the remote & my favorite sofa companion (shhhh 🤫 don’t tell anyone) plus a bottle of Tesco Finest Malbec @tescofood 
 
I’m all about the savoury snacks when it comes to nibbles in front of the TV and Malbec is always my go-to red - just perfect for a cosy night in. This smooth & fruity Tesco Finest Malbec was delicious with my blue cheese popcorn 😋🍷

Tesco has such a wide range of high quality wines, that are great tasting at a great price - win win! Head to my stories for a swipe up to browse the Tesco wines. 
 
What’s your preference: 
Are you Sweet or Savoury? 
Red or White? 
 
www.drinkaware.co.uk 18+ 

#nightin #cosynightin #sofabuddy #sofanight #redwine #tescowine #finestmalbec #lockdownnights #nighttomyself #wineandnibbles #drinkaware #clubforty
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In my recent poll on Stories 80% of you say you crave a Capsule Wardrobe. When probed further, the reasons mainly centred around having too much but nothing to wear (sound familiar?) and craving simplicity and a sense of control.

I bet many of you already have the building blocks to a Capsule Wardrobe - you just don’t realise it! Have a read of my latest blog post - follow the link in my bio - and see how many of my suggested capsule pieces you already own 😉

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➡️ Sort through all your clothes & pick out the timeless basics that mix and match with one another
➡️ Make a considered list of shopping items to complete the capsule wardrobe
➡️ Stick to a regime of relying on a set range of clothes - and not purchasing unecessary items!

I can help you with this, just send me a DM and we can set up a virtual consultation and start planning your Capsule Wardrobe 😍

AD/PR Products:
Dress @saintandsofia 
Blazer @coastfashion 
Bag @duchy_store 
Boots @linzishoes 

#capsulewardrobe #capsulecloset #capsulestyle #simplestyle #easydressing #easystyle #timelessstyle #classicstyle #midlifestyle #womenwithstyle #stylishwomen #styleover40 #tuesdayfashiontrends @busymamastyle @suburbstyle #cheaptuesday @thecheap_blonde
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AD/PR Products:
Shirt @mintvelvet 
Jeans @grayseylondon 
Belt @lovepinkroseuk 
Bag @azurinastore 

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Dress @hm (past season)
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Today is a new day & I have a virtual styling clie Today is a new day & I have a virtual styling client booked in... 

I’m going to be helping this particular client plan some new Spring outfits via her existing wardrobe... Which got me delving into my own archives for some Spring inspiration. 

Here’s 6 outfits I plan to resurrect this coming season - with a few tweaks to keep the look fresh 😉🌱

Are you thinking of Spring outfits yet, or is it too early???

#springoutfits #springinspo #springstyle #spring21 #stylingmywardrobe #shoppingmywardrobe #outfitplanning #personalstylist #personalstylecoach #styleover40 #over40styleblogger #fashionover40 #clubfortystyle #clubforty
Duvet Day I really struggled to get out of bed t Duvet Day 

I really struggled to get out of bed today... my emotional energy is low. There’s cracks in my family unit and it’s hard trying to hold everything together. Everyone is struggling in different ways and being the glue is tough. My teens are especially buckling under the prolonged pressure of lockdown... Every time I feel like breaking free I remind myself that it’s 10 times worse for them.

So I’m sending virtual hugs to anyone else feeling like me today. Wrap yourself up in a snuggly coat, get some fresh air - or if you can, go back to bed & have a duvet day. Be kind to yourself. Your people need you & you can’t pour from an empty cup 💕💕💕💕💕💕

📸 @tiiawestphotography
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