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BECAUSE LIFE AFTER FORTY IS NO LESS FUN OR FASHIONABLE

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Fashion

Why I love personal styling

13/01/2020
Personal Stylist

As much as I love the shapes, colours, textures and the whole visual impact of clothing; I am also fascinated with the psychology behind why we wear what we wear. If you’ve been to any of my events or read similar blog posts of mine, you’ll know that I hark on about the fact that fashion is not just frivolity… what we wear speaks volumes! How we dress is how we express our unique personalities. This is why I love personal styling.

When I work with clients, I am helping them do so much more than simply choose what clothes to wear. I am helping them express themselves and dress in a way that not only compliments their body shape and colouring, but more importantly; their lifestyle and personality too. It would be foolish and entirely wrong to dress a client in an outfit that suited them from an aesthetic perspective but yet didn’t align with their personality. And this is what’s key to great styling. Dressing in a way that not only makes you look a million dollars, but also represents who you are as a person. That’s when you really start to OWN what you wear and your true style emerges.

So when a client first approaches me, the first thing I will do is get to know them as a person and understand their reasons for enlisting my help. I’ll also explore how they feel about their body and their style aspirations. This exploration commences during an initial consultation and continues as we work together.

Many women reach their 40s and find they have lost their style mojo due to lifestyle and body changes. Perhaps they weren’t so concerned with what they looked like whilst they were bringing up young children, but now have the space and inclination to spend more time on themselves. Many women will have lost or gained weight and no longer know how to dress their new body shape. And some women simply don’t know where to shop anymore as there is so much choice it has become overwhelming, much like their wardrobes!

Whatever reason a client has decided to enlist my help, my main priority will be to help them dress in a way that is congruent with their personality and in turn, makes them feel confident; because confidence is the cornerstone to great style. Have a read of my 10 tips for boosting style confidence. I  help my clients connect with their inherent style and choose clothes that flatter – both externally and internally.

It’s most definitely not about following all the latest trends!

One of the greatest pleasures I get from personal styling is seeing a client step out of the changing room – in an outfit that they would not have chosen for themselves – with a huge, beaming smile on their face. Because they look and feel FABULOUS.

Clothes don’t just change the way others see you, they change the way you see yourself. One client told me that she wanted to look and feel sexier. When we explored this further it wasn’t in the obvious sense of revealing cleavage etc., but much  more subtle and yet empowered. So we settled on the term ‘sassy’ and I helped her find items and put together outfits in a way that addressed this. Now, when I see her, she exudes confidence and sass as she evidently feels amazing in her new wardrobe. I have helped empower her.

Just as our personality and our lifestyles develop and change; our style evolves too. There’s no shame to admitting that we have lost our sense of style somewhere along the way. It happens to more people than you may think!

I see style as a form of self-care; something that needs upkeep. Just as we would devote time to go to the gym and hire a personal trainer; we should set aside time, thought and investment to the way we dress. Feeling stylish and well-put together (from a sartorial perspective) is just as important as feeling fit and strong. When we look good; we feel good; and when we feel good; we do good. Clothes are powerful tools and they assist us in a much more deeper way than just projecting a positive outer image.

As a personal stylist, to be involved in such a transformational process is incredibly rewarding.

If you’d like to know more about my Personal Styling Services, please head over to my Services page. I offer a free consultation prior to any bookings,  – so please don’t hesitate to get in touch.

Why I love personal styling was last modified: February 22nd, 2021 by Club Forty
image consultantpersonal shoppingpersonal style coachpersonal stylingpersonal styliststyle over 40stylish 40s
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4 comments

Jane 09/07/2019 at 5:49 pm

I loved my personal shopper day and being ‘made over’ by you. You’re right, it’s a massive confidence booster to feel good in what you’re wearing and I get most comments on the outfits I bought with your advice! A good measure on how good I look and feel in the clothes 👌

Reply
Club Forty 09/07/2019 at 10:52 pm

I’m thrilled that you have been feeling so fab in your new clothes Jane! Plus it’s wonderful that others have noticed and have complimented you too – such a confidence booster!!! But totally well-deserved as you look fantastic X

Reply
Sam 11/07/2019 at 12:07 am

You definitely push me out of my comfort zone, I was stuck in a rutt, wearing mostly black. You introduced colour and new shapes to my wardrobe which all work for me.
Like Jane I always receive comments when wearing the clothes which you buy for me.

Reply
Club Forty 12/07/2019 at 10:04 am

Thanks for the lovely feedback Sam! You have definitely embraced colour and have a much better understanding now which styles suit your body shape.. you always look amazing! X

Reply

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When I want a special outfit, I will always consider vintage, here’s why:

✔️You won’t see anyone else in the same outfit
✔️It’s often of a much higher quality 
✔️It’s a sustainable way to shop
✔️You can get creative & create your own look
✔️ You get to wear the current trends in their original format

I’ll be wearing one of these dresses to attend the @royalnorfolkshow tomorrow as a Style Judge with @jarroldnorwich 🥰

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Fashion has always been my thing - just not professionally!! I switched careers in my 40s and turned my side hustle into my main job/income 🙌

I started a blog 6 years ago, then followed my insta page and then a styling business. And I absolutely love what I do! 💗 I truly believe that every woman has the ability to be stylish regardless of age, shape, size or budget - this is my WHY 🥰

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Club Forty Instagram

It’s vintage daaaarling! I’m so lucky to have It’s vintage daaaarling!

I’m so lucky to have a fantastic vintage boutique local to me @wishing_wells_vintage 

When I want a special outfit, I will always consider vintage, here’s why:

✔️You won’t see anyone else in the same outfit
✔️It’s often of a much higher quality 
✔️It’s a sustainable way to shop
✔️You can get creative & create your own look
✔️ You get to wear the current trends in their original format

I’ll be wearing one of these dresses to attend the @royalnorfolkshow tomorrow as a Style Judge with @jarroldnorwich 🥰

#vintagestyles #vintageboutique #prelovedshopping #vintageshopper #clairehallstyletips #clubforty
All the cottage-core vibes with this dreamy Aura d All the cottage-core vibes with this dreamy Aura dress from @xaieclothing_ (gifted)

Handmade clothing isn’t as expensive as you may think 😉 Plus it’s so worth it - you not only get a limited edition piece that’s tailored to fit, you can tweak features to your liking 🙌💗

Sunnies @scottsamuel.co.uk Bag @radleylondon Ring/Bracelet @monicavinader Slides @birkenstock via @kaleidoscope_uk AD/PR Products

📸 @b.moonphotography 

#cottagecore #slowfashion #handmadeclothes #prariedress #xaieclothing #stylish40s #midlifestyle #clairehallstyletips #clubforty
H e l l o 👋 I’m blown away by all the newcome H e l l o 👋
I’m blown away by all the newcomers to my page!!!

Here’s a little bit about me… I’m a Personal Stylist & Content Creator. I’m 49 years old and I live by the sea in North Essex with my family - I have 2 teenage children. 

Fashion has always been my thing - just not professionally!! I switched careers in my 40s and turned my side hustle into my main job/income 🙌

I started a blog 6 years ago, then followed my insta page and then a styling business. And I absolutely love what I do! 💗 I truly believe that every woman has the ability to be stylish regardless of age, shape, size or budget - this is my WHY 🥰

So whether I’m creating content for brands or sharing style advice, my goal is to inspire and encourage woman to break their perceived fashion boundaries. 

Thank you for coming on board 💗

Blouse @thisisunfolded 
Trousers @mintvelvet 
AD/PR Products

📸 @b.moonphotography 
#fashionable40s #stylish40s #over40style  #styleover40 #personalstylist #personalstylistsuffolk #personalstylistlondon #midlifestyle #styleatanyage
#personalstylistessex #fashionover40 #agelessstyle #styleatanyage #over40styleblogger #clubfortystyle #40something #agepositive #clubforty
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Dress @baukjen (AD/PR Product)
Use code CFC15 for 15% off
Bag @fripperygirls 
Ring & Bangle @branchjewellery (AD/PR Products)
Hat #preloved 

#heatwavestyle #summerstyles #baukjenstyle #baukjen #halterneckdress #maxidresses #stylishintheheat #clubforty
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Dress @baukjen - use code CFC15 for 15% off
Necklace & sunnies @scottsamuel.co.uk 
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A sunny week ahead can’t fail to put a spring in A sunny week ahead can’t fail to put a spring in my step 🙌☀️

Happy Monday!

Dress @mintvelvet (AD/PR Product)

📸 @colchesterstreets 

#MVCSummer #MVCollective #mintvelvet #summerstyles #linendress #stylish40s #midlifestyle #clubfortystyle #clubforty
Summer dresses & boots! Just because there’s dai Summer dresses & boots! Just because there’s daily chance of rain right now, I’m dammed if I won’t wear the frock 👗👢☔️

This dress received so many compliments 🥰 Isn’t the print just fabulous 🍌🧜‍♀️

Dress @janandnova (AD/PR Gift)
Boots @monsoon (old)
Bag @jdwilliamsuk (old)

📸 @rutlandgirlfashionstyle 
#thankfrockitsfriday @loveanewfrock 
#jnvgirls #janandnovagirls #janandnova 
#fashionable40s #stylish40s #over40style  #styleover40 #personalstylist #personalstylistsuffolk #personalstylistlondon #midlifestyle #styleatanyage
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Loving orange right now 🧡 Orange combines the Loving orange right now 🧡

Orange combines the energy and stimulation of red with the cheerfulness of yellow and so it evokes joy, creativity, adventure and good health 🧡

Interestingly the colour orange relates to 'gut reaction' as opposed to the physical reaction of red, or the mental reaction of yellow 🧡

Orange particularly suits warm skin tones but it’s tricky to wear near the face for cool skin tones 🧡

How do you feel about orange?

Dress @stellanovacopenhagen via @annabelle_87_ (kindly gifted)

📸 @colchesterstreets 

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