I trust you all recall the “Choose Life” t-shirts worn by Wham in the 80s? They were designed by Katherine Hamnett and copied in the millions. Then followed Frankie Goes To Hollywood, whose t-shirt shouted, “Frankie Says Relax”.
Slogans are popular again and what better backdrop than a sweatshirt, currently everywhere as the sports-luxe trend goes from strength to strength. But, as a 40-something, am I too old to wear a slogan sweatshirt?
Obviously it is entirely dependant on the slogan… Prosecco Made Me Do it, might raise a few eyebrows – we should know better!! Neither can we get away with Cute But Psycho, and we should leave Girl Gang to the younger generation. You’ve got to think about what you are conveying as a slogan says it loud and proud!
There are some brilliant slogans around, some are just fun and others are to be worn with a good dose of irony! The right slogan lets people know your frame of mind and speaks volumes about your personality. I think a slogan sweatshirt can be totally age appropriate and apply to anyone in Club Forty, you just need to find the right one.
Here’s 4 slogan sweatshirts that currently top my list:
- Lost Without You, by Zoe Karssen, on sale at House of Fraser, £55
This ticks all the boxes for me – a tropical print and a slogan. I want it NOW.
- Mrs Cool, another by Zoe Karssen (current queen of the slogan), on sale at The Outnet, £75
- Last Night, French Connection, £24
Suggestive slogan in a font that reminds me of my logo… I can see a Club Forty slogan sweatshirt in the making!!!
- Overdressed, Zara, £15.99
Love this, tongue-in-cheek, slouchy number.
Whether you decide to opt for a slogan or not, sweatshirts these days are a versatile item. No longer relegated to the gym bag or a slouchy Sunday. Sweatshirts look fab dressed up with satin trousers or a midi-skirt, smart-casual paired with a blazer, or worn effortlessly with jeans for the ultimate casual look. I still have an original, grey Champion sweatshirt (gifted by a boyfriend at the age of 15!!!) which I am going to dig out – watch this space!
What are your thoughts on slogan sweatshirts? Which slogans have caught your attention? Do you already own one? If so what does it say? I’d love to know…